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並前往https://www.researchgate.net/publication/301596992_Country-of-origin_fit_When_does_a_discrepancy_between_brand_origin_and_country_of_manufacture_reduce_consumers'_product_evaluations

(PDF) Country-of-origin fit: When does a discrepancy between ...

In two studies, we demonstrate that a lack of fit between brand origin and country of manufacture can reduce consumers' new product evaluations, ...

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