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並前往https://journals.sagepub.com/doi/10.1509/jmkr.46.1.1

Trade-Off Aversion as an Explanation for the Attraction Effect

由 W Hedgcock 著作 · 2009 · 被引用 225 次 — In a trade-off setting, a decision involving a choice set enriched with a decoy should be associated with less activation in the amygdala than a ...

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