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並前往https://www.researchgate.net/publication/23547246_Shades_of_Meaning_The_Effect_of_Color_and_Flavor_Names_on_Consumer_Choice

The Effect of Color and Flavor Names on Consumer Choice

PDF | Building on Grice's (1975) theory of "conversational implicature," we propose that consumers will react favorably to unusual color or flavor names.

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