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並前往https://www.researchgate.net/publication/241303647_Teaching_Old_Brands_New_Tricks_Retro_Branding_and_the_Revival_of_Brand_Meaning

(PDF) Teaching Old Brands New Tricks: Retro ... - ResearchGate

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning. July 2003; Journal of Marketing 67(3):19-33.

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