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並前往https://www.researchgate.net/publication/233226954_The_Humorous_Message_Taxonomy_A_Framework_for_the_Study_of_Humorous_Ads

A Framework for the Study of Humorous Ads - ResearchGate

The Humorous Message Taxonomy is used to compare a sample of humorous television commercials to those message types used in prior humor appeals research.

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