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並前往https://www.semanticscholar.org/paper/Font-appropriateness-and-brand-choice-Doyle-Bottomley/c06cd5711a89c3d047400843f4910cab4a68adb6

[PDF] Font appropriateness and brand choice - Semantic ...

J. Doyle, P. Bottomley; Published 2004; Psychology; Journal of Business Research. This paper illustrates how font, viewed as a component of a brand's visual ...

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