The traditional Chinese edition of BCG's "Thinking in New Boxes: A New Paradigm for Business Creativity" is now available!

Every CEO, manager, government official, small-business owner, and employee is first and foremost a human being. As such, even with cultural differences, we are all prone to getting stuck in our old assumptions. The more we are able to identify the constraints that are holding us back—our old boxes—and can thoughtfully and methodically challenge them, the better equipped we will be to bring new boxes to life.

At BCG, we help our clients do three things by "thinking in new boxes"—ideation, to come up with new product ideas, opportunities or business models; scenario planning, to better prepare for the future (what-if scenarios), and develop new visions for the company.

The methodology and tools proposed in this book have already proven valuable to our clients and hopefully to our readers too.

BCG "Thinking in New Boxes: A New Paradigm for Business Creativity"繁體中文版《BCG頂尖顧問教你轉型思考術》今天出版!

每一位執行長、經理人、政府官員、小型企業業主及員工都是一個個體，因此，縱使存在文化差異，我們都很容易被思維中的既有假設束縛。我們愈能辨識出那些束縛我們的舊框架，並且有系統地挑戰它們，就愈能產生新框架。

在BCG，我們主要利用「在新框架思考」幫助客戶做三件事。一是點子發想（ideation），幫助公司想新的產品點子、商機或商業模式；其次，幫助公司做情境分析，為未來提前作準備；最後，幫助公司制定新的願景。

本書提出的方法論與工具，皆由BCG經多年實戰使用測試，確實為許多客戶帶來效果。希望能對各位有所助益。