Transcreation (二)

所謂Transcreation，就是當語文跨地域，有時純粹「翻譯」並不足夠，它講求的是令原創意思能 "maintain its intent，style，tone，and context”。

即是字面、字底的意思移民之後，還要保留到原來的動機、風格、語氣和語境。這是高層次、高要求很多的「譯」，Transcreation 就是「創譯」。

廣告作品跨地域、越國籍時有發生，文案及對白要順利過渡，不能水土不服，但要做到有觸覺、能力及創意，則需消化原文後，按情況作有限度「修進」。

不是修正，修是把原意修整順，進是要有進步意義，但又不能改變原意。

這不是廣告獨有，卻自古由來已久，聖經中有“The Lamb of God”一語，羔羊代表清白純潔，但愛斯基摩版本的聖經卻譯成了“The Seal of God”，因為在愛斯基摩文化和意義上，海豹代表純潔；且在寒冷極地，你都好少見到有羔羊在跑跑跳。不直譯，更正確，更合適。

名詞也一樣，三菱有一非常著名的越野車叫Pajero，原意是阿根廷山貓，但在西班牙和拉丁美洲，它卻叫Montero(Mountain Warrior)，皆因在西班牙語，Pajero有低俗的性含意。

Transcreation，是文字和創意跨地域時，必記趨吉避凶。

#Transcreation
#唔是翻譯 #係創譯
#保留原意 #加新增值
#畢明又講吓廣告

【財經補給讚】台灣如何在短鏈革命中安身立命？

短鏈革命，一個最近很夯的名詞，正伴隨著中美貿易戰及COVID-19疫情，悄悄地在改變全球生產與貿易型態。

顧名思義，所謂的短鏈革命，就是把原有拉的很長的供應鏈，加以縮短，形成一種在地化、區域化的生產模式。

這樣的供應鏈變革，將會為未來世界帶來什麼樣的改變？

台灣又該如何自處？顯然是一個非常值得研究的議題。
想要知道更多嗎？請慢慢看下去！

#短鏈革命 #全球價值鏈 #投資台灣

👇👇👇點這個看更多
http://sc.piee.pw/UXXB5

【Supply Chain Transformation】

Supply Chain Transformation, a term that has become popular recently.
Running supply chains with the goal of localization in mind can help businesses maintain flexibility across product development and process management.
Supply Chain Transformation, how it will change the world's economy?

For more information, please visit👉 http://sc.piee.pw/UXXB5

🔔 單字筆記最快九月中就會開放販售，請留言的學員隨時留意動態哦！

📰 今天我們來讀讀【華爾街日報】
🖐🏽 五分鐘來關心國際時事— 日本 🇯🇵

📰 Shinzo Abe Will Resign as Japan’s Prime Minister, Citing His Health
The 65-year-old leader has long suffered from an intestinal condition called ulcerative colitis

📌 這篇文章是關於日本首相 (Prime Minister) 安倍晉三 (Shinzo Abe) 辭職 (resign)一事。副標題道出首相的健康狀況：潰瘍性結腸炎(ulcerative colitis)，是個醫學專有名詞。

TOKYO—Prime Minister Shinzo Abe said he would resign because of a painful intestinal condition, ending his rule after he held the top job longer than anyone else.

Mr. Abe, 65 years old, said he would stay in office until a successor is chosen, likely in September. The ruling Liberal Democratic Party has the power to make the choice—likely in a vote by party lawmakers and other leaders—because it controls a majority in parliament, which elects the prime minister.

📌 這段除了重複標題和副標題的内容外，它指出安倍晉三是在任首相中最長久的，他會留任到後繼人 (successor) 被選出。執政的自由民主黨 (the ruling Liberal Democratic Party) 有權做出選擇，因為它控制國會的大多數 (a majority in parliament)。

With its first new leader in nearly eight years, Japan faces a challenge in maintaining the ties Mr. Abe built with President Trump. The two leaders played golf together five times and have met in person or spoken on the phone more than 40 times, earning Mr. Abe some jealousy among other would-be Trump friends, and Tokyo cemented its position as the leading U.S. ally in Asia and bulwark against the rise of China.

📌 這段講述日本將要面對的挑戰 (challenge) ，即保持 (maintain) 與美國總統川普的關係 (ties)。cement 在這裡是動詞: 鞏固的意思，在新聞寫作常用到。

“Japan hasn’t suffered the wrath of Trump. Japan isn’t seeing the unilateral withdrawal of U.S. troops like Germany. We could say that is one of Abe’s successes,” said Shihoko Goto, senior associate for Northeast Asia at the Wilson Center in Washington.
“I want to pay my highest respect to Prime Minister Shinzo Abe, a very great friend of mine,” Mr. Trump said Friday night after a rally in New Hampshire. “We’ve had a great relationship and I just feel very badly about it, because it must be very severe for him to leave.”

📌 這段引述一位學者的意見和川普的話，目的是支持安倍晉三跟川普之間緊密關係的論點。川普說他要向安培晉三致以最崇高的敬意 (pay my highest respect)。

On the economic side, Mr. Abe’s legacy is more mixed. After the blow from the coronavirus pandemic this year, the Japanese economy, the world’s third-largest, was smaller in the April-to-June quarter than it was when Mr. Abe retook the top job in 2012.

Working nearly without a break on the pandemic response this year took a toll on the prime minister’s health. He has long suffered from ulcerative colitis, an autoimmune condition that can result in painful ulcers and sores in the large intestine.

📌 這兩段針對安倍晉三在經濟方面的遺產 (legacy)，以及他因為忙於處理冠狀病毒大流行病 (coronavirus pandemic) 而對自己的健康產生不好的影響 (take a toll on)。

未完待續...

📰 全文請至
https://reurl.cc/e8mG1R
📰 作者
Peter Landers and Alastair Gale
📰 訂閱請至
https://bit.ly/3j82Q3W

💁🏻‍♂️ 每日多了解一些國際時事，豐富您的世界觀，邊看新聞邊學英語，語言能力更上一層樓！

👇🏻底下點👍 + 留言 + 分享👇🏻
#拓展國際視野來抽世界明信片

🎊上則貼文中獎名單
📮 溫詠誠
📮 Wang Yun-Chiao
📮 Vicki Chang

(請私訊您的真實姓名 + 電話+地址，之前得過明信片的學員請告知國家，避免重複)
🎁 領獎期限: 09/03 20:00

賓狗的更多英文學習資源：https://www.zeczec.com/projects/bingobilingual
· 全英文 podcast · 視訊家教
· 線上課程：發音教學、文法解析

1 【presentation 簡報】-- 名詞
She will give a presentation later.
她待會將做個簡報

present 呈現（動詞）
presentation 簡報，其實就是一種「呈現」

2 【report vs. presentation】

report 回顧、總結、報告狀況

我每週五會向經理匯報進度
I report to the project manager on progress every Friday.

presentation 介紹、銷售

我將為新產品做個簡報
I will make a presentation on our new products.

對方購買 or 老闆開發

report — 回顧 事情差不多結束了，或是有個進度，彙整報告
presentation — 展望 說服聽眾行動，介紹新事物
【賓狗小偏方】 presentation 跟 report “re” 重複、再一次，所以是「回顧」的報告

3 【可以 do a presentation 嗎】
She will deliver a presentation on the new services.
她將做一份簡報，介紹公司提出的新服務

有些英文教學文說，不可以用 do，do是錯的 但實際上搜尋，還是有人用，甚至有少許字典會列出 do a presentation 所以 do a presentation 應該是聽得懂的、說出口也可以放輕鬆
很常見的搭配動詞是 give, make, deliver

4 【keynote presentation 主題簡報】— 名詞
The conference will start with a keynote presentation on solar energy.
這場會議將以太陽能主題簡報開場

講者 keynote speaker — 有份量

4 【presentation skills 簡報技巧】 - 名詞
Presentation skills are the skills to create and deliver a clear and effective presentation.
簡報技巧好，就能順利準備及發表成功的簡報。

簡報上多用圖，字不要太多
less text and more visuals

看觀眾的眼睛
maintain eye contact with your audience

簡潔有力
keep it short

5 【怎麼結束英文簡報】 The is the end of my presentation. Thank you!

簡單複習
1 presentation 簡報
2 presentation 可以搭配的動詞有 give, make, deliver
3 keynote presentation 主題簡報
4 presentation skills 簡報技巧
5 簡報結束時，簡單說“This is the end of my presentation. Thank you!” 就好了