雖然這篇consume意思鄉民發文沒有被收入到精華區:在consume意思這個話題中,我們另外找到其它相關的精選爆讚文章
在 consume意思產品中有28篇Facebook貼文,粉絲數超過29萬的網紅CheckCheckCin,也在其Facebook貼文中提到, 【過敏人生】皮膚痕發作必有原因 ⭐每人對發物反應不同 ⭐宜做個人飲食記錄 #星期四食材 慎防蔬菜類發物 但凡患有濕疹、瘡、疥、癬等皮膚病,長輩們都會苦口婆心叮囑不要吃牛、鵝、鴨、蝦、蟹、無鱗魚等食物,以免加重病情,這些食物中醫稱之為「發物」,發物有助邪的意思,是指能引起舊患復發、將新病加重的食物...
同時也有1部Youtube影片,追蹤數超過4萬的網紅李根興 Edwin商舖創業及投資分享,也在其Youtube影片中提到,第80創業知識 -《哈佛分享:兩大生意模式及何謂 Network Effect? 》 做生意有兩種,一種係叫做Pipeline Business ,另一種係叫做Platform Business。 Pipeline意思即係先要入貨,加工,再出貨。 好似的二手車行咁, 先要入一批二手車, 維修整理...
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consume意思 在 Joyce | Sommelier|侍酒師 ???? Instagram 的最佳解答
2021-07-11 08:47:13
According to a fun survey in Korea, people tend to consume more spicy food when stressed, especially on Mondays and Tuesdays. Reason being that having...
consume意思 在 辣媽英文天后 林俐 Carol Instagram 的最佳解答
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看到這篇BBC & 中研院的文章, 想起常看到自己高科技業、醫療業、口譯業⋯的朋友post放「乖乖」在機器旁邊的照片, 「我的婆婆怎麼那麼可愛」中,奚伊歐也是把「乖乖」放在罷工的烤箱旁,要它合作一點。 到底放「乖乖」, 有沒有科學根據? 還是心理作用? 下回我也要把乖乖放在我的教室裡, 看看大家...
consume意思 在 Kim✖️獨立小店✖️翻譯日常 Instagram 的最佳解答
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When in doubt, speak it out. 💬 有疑慮的時候千萬不要悶在心裡,男友跟我說。 不知道你們是不是也這樣,越長大越不好意思把自己的問題講給別人聽,但還好人生中還有那麼幾位能讓我覺得不用拍謝的摯友愛人( ᵒ̴̶̷̥́ _ᵒ̴̶̷̣̥̀ ) 把不安的自己毫無保留的攤牌在...
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consume意思 在 李根興 Edwin商舖創業及投資分享 Youtube 的最佳貼文
2018-09-25 02:06:34第80創業知識 -《哈佛分享:兩大生意模式及何謂 Network Effect? 》
做生意有兩種,一種係叫做Pipeline Business ,另一種係叫做Platform Business。 Pipeline意思即係先要入貨,加工,再出貨。 好似的二手車行咁, 先要入一批二手車, 維修整理下兼宣傳推廣下, 再搵客賣出啲車。 茶餐廳就先要入貨, 加工, 再俾人客坐低食。 地產發展商都要先買地,起樓,先至有樓賣 。係一條 pipeline 管道嚟嘅。
Pipeline business 好嘅就係比較容易賺錢, 傳統上好多生意都係咁, 唔好嘅就比較難有爆炸性咁做得大。
Platform business 平台嘅生意就唔同啦, 係大家一齊放嘢上去。佢哋可能係供應商、可能係用家、 可能係個平台本身嘅管理者, 例如Uber ,就係個司機同乘客,Amazon/Alibaba 就係供應商同埋買家, Airbnb 就係房東同埋旅客,Youtube/Facebook就係你同我。 放嘢上去唔單只係批貨,而係包括個人嘅經歷感受及評語 feedback! 所以如果冇咗個 feedback loop, 純粹做地產代理唔係一個平台。 記住, 叫得自己做platform, 大部分的嘅價值應該係用家社群(community of users) 佢哋自己產生。有平,佢哋自己會搵食㗎啦!
Platform (平台)最唔好嘅就係往往蝕好多錢,蝕好耐,先至能夠達至critical mass 群聚效應 . 但如果做得好嘅話,爆炸成性就非常非常非常之大, 近幾年爆升上嚟嘅公司全部都係 platform business (平台生意), 因為有network effect 網絡效應。
咁何謂network effect? 呢個係Uber 早期投資者 David Sacks's 於2014年係一張餐巾上面畫嘅 virtuous cycle 良性循環圖。多啲需求,就多啲司機。多啲司機,就多啲車位於唔同位置。多啲車位於唔同位置,就接客快啲。接客快啲,平啲價錢,司機走多兩轉 ,就多啲需求。 多啲需求,就多啲司機, 循環再循環 。
呢個亦都係典型嘅Network Effect 。哈佛Digital Strategy Professor Sunil Gupta 話做生意要做得大,I mean 好大好大,一定要有network effect。Network Effect 意思就係話平台上越多用家,就會對另一位嘅用家增加價值, 即使公司係冇做過任何嘢去增值。
試想想一間藥房,如果好多人去買同一隻奶粉,只會令到市場更加容易斷貨,價格提升。因此對用家嚟講,多啲人去爭奶粉,對大家都無乜着數。 所以一般嘅藥房係冇network effect 嘅。
反而你諗下,如果全世界得你一個人有fax機, 個fax機對你嘅價值就好低, 因為唔會有人收到你嘅fax. 但如果多幾個人用, 多幾十萬人用, 多幾千萬人呢,部fax機對你價值亦相對提升啦。 電話係咁,WhatsApp ,wechat , Facebook 都係咁, 越多人用同一樣嘢, 嗰樣嘢對你嘅價值就越大啦。 呢啲叫做Same-Side Network Effect, 大家都係企埋同一邊嘅。
另一種叫做Cross-Side Network Effect,例如 Uber 多啲司機sign up,就另一邊就多啲乘客叫車。係 iphone Apps Store 多啲apps,就吸引多啲消費者去買iphone。 多啲人買iphone, 又吸引多啲公司去開發勁嘅 apps. Airbnb 多啲房, 就吸引多啲旅客。多啲旅客又吸引多啲房。 呢啲全部都係cross sided 嘅 effect, 雖然唔係企埋同一邊,但大家都互相正面影響。
聽落好似唔關你事, 因為嗰啲公司都似好大咁。 但其實即使你做一間普通茶餐廳都可以部分做到。 茶餐廳係一盤Pipeline business, 因為係入貨、加工、出貨。無Network Effect 因為你啲客人係 consume (消耗)緊你嘅資源同value, 唔係add (增加) 緊去其他人道。
但加啲創意,你都可以加入一啲 Platform 及 Network Effect 元素。Just some crazy ideas, 由淺入深,例如:
(1) 最簡單嘅,人客入嚟時,可唔可以畀粒星星佢,走嘅時候就可以貼喺門口佢最愛嘅餐種上面。俾其他路過嘅人親身睇到,咁入來食嘢信心會唔會更大?
(2) 可唔可以間中搞下個 ladies night,女士食飯飲嘢就半價,男士就原價, 但係大家坐位就mix埋, 咁樣嘅話多啲女士來,就會吸引多啲男士來間餐廳。 咁其實好多酒吧已經做緊。
(3) 即是唔係ladies night, 可唔可以搞個業主night, 吸引多啲地產agent, 想退休人士 night, 吸引多啲理財顧問呢?
(4) 可唔可以比啲供應商係間餐廳嘅網站或者apps 入面,前幾日就可以講定未來幾日有啲乜嘢肉或者菜靚, 畀啲食客預定佢哋想食啲乜?
(5) 或者畀個客講定佢哋最想食啲咩嘢,咁供應商一睇到,如果搵到貨、Group-buy 大批訂有discount嘅話,餐廳就馬上通知個班客嚟食呢?
(6) 橫掂都已經有個kitchen, 可唔可以係down time 嘅時候分租個kitchen 俾其他創業者整嘢食, 變成個 shared kitchen 呢? 段月收費,大家可以交流烹飪心得,搞埋活動 cross over,吸引多啲外來新顧客試飲試食呢?
(7) 再花成本啲,橫掂自己外賣都要養著一隊人, 不如幫埋側邊啲餐廳送外賣, 收佢哋單價嘅三成,開發埋個apps 俾人客落單,每次收廿蚊,專注同區生意,搞多啲聯合試食會, 專注同區送餐快靚正, 分分鐘可以打低埋Deliveroo 或者 Food Panda 呢啲對手.
Whatever it is.... 可能個idea 好低能, 但以上都係希望令到你間餐廳有更多使用者時,會增加另外啲使用者嘅價值, 彼此互動,咁佢哋自然對你依賴性會增大, 行得啱,分分鐘爆炸力都可以好大。
我做商舖基金, 都係希望由傳統嘅 pipeline business 一步步走向 platform (平台)方向發展, you will see.... Pipeline 定 Platform, 無話邊個一定好啲, 至於你想點行, 無人清楚得過你自己了。
#商舖 #李根興 #創業 #edwinlee #盛滙 #bridgeway #舖 #商機 #舖 #創業知識 #創業理論 #pipeline #platform #哈佛知識 #哈佛 #networkeffect
consume意思 在 CheckCheckCin Facebook 的最佳貼文
【過敏人生】皮膚痕發作必有原因
⭐每人對發物反應不同
⭐宜做個人飲食記錄
#星期四食材
慎防蔬菜類發物
但凡患有濕疹、瘡、疥、癬等皮膚病,長輩們都會苦口婆心叮囑不要吃牛、鵝、鴨、蝦、蟹、無鱗魚等食物,以免加重病情,這些食物中醫稱之為「發物」,發物有助邪的意思,是指能引起舊患復發、將新病加重的食物,患有暗瘡、濕疹、風疹、皮膚病或容易過敏人士要避免食用。以為多吃蔬菜就萬無一失?!其實蔬菜類亦有不少動風、助火及生痰滯氣發物,容易誘發皮膚瘡瘍腫毒,要小心留意,避免皮膚病發作。
常見蔬菜類發物:
茄子 — 為動風發物,性涼,有清熱活血,寬腸通便的功效,適合三高及有痔瘡人士食用。正因其性涼,脾胃虛寒易腹瀉,有皮膚病如濕疹或皮膚過敏、哮喘、癌症、紅斑狼瘡症患者不宜。
竹筍 — 為動風發物,性涼,具清熱化痰、利二便功效,由於筍含豐富纖維,所以具通便效果。惟注意竹筍容易透發或加重皮膚瘡瘍腫毒症狀,皮膚敏感、濕疹患者或容易出風癩者不宜吃。
菇菌 — 為動風食品,一般性平或偏涼,生長在潮濕陰暗處,屬於濕氣重的食物。
南瓜 — 為生痰滯氣發物,性溫,有補中益氣、解毒消腫、潤肺益氣、平喘化痰的功效,對久病後氣虛、乏力、便溏及脾胃虛弱尤其適合。由於屬性溫熱,本身有胃熱、濕熱、氣滯,及易有胃脹的人就要少吃。
芋頭 — 為生痰滯氣發物,性平,能健脾胃及化痰散結,適合淋巴腫大、婦女乳腺增生者服用。脾胃氣虛及有習慣性便秘等人士都適合。
洋蔥 — 為助火發物,性溫,具祛風發汗、行氣化痰、降血壓、降血脂功效,特別適合風寒感冒患者食用。便秘、發熱口渴、皮膚瘡癢、濕疹患者等不宜進食。
韭菜 — 為助火發物,性熱,具健胃暖中、溫腎助陽、散瘀活血功效,適合偏寒體質、陽虛怕冷、腰膝酸軟、男士陽事衰弱、尿頻人士;女士陽氣不足以致行經小腹冷痛食用。由於性熱,陰虛火旺者不宜食用。
薑 — 為助火發物,薑性溫,有發汗散寒、溫中止嘔的功效,對於虛寒體質如陽虛的人士尤其適合,可紓緩因風寒感冒而引起的怕冷頭痛、胃寒引起的胃痛,以及虛寒型經痛等症狀。
蔥 — 為助火發物,性溫,有發汗解表、健胃殺菌、通陽氣散陰寒的作用,能紓緩初起的風寒感冒、鼻敏感、頭痛、胃寒等症狀。體質偏熱、陰虛火旺人士不宜多吃。
蒜 — 為助火發物,性溫,具暖脾胃、行滯氣、降血脂、殺菌功效,適合感冒病人食用,能舒緩初起的風寒感冒、食滯等症狀。由於屬性溫熱,陰虛火旺、身體有偏熱症狀如口瘡、暗瘡、喉嚨痛者不宜食用。
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Beware of vegetables that are stimulating
The elders will often advise young people not to eat beef, goose, duck, prawn, crab, and fish without scales if they suffer from skin diseases like eczema, scab, scabies, and ringworm. Eating these foods, they believe, can exacerbate the problems.
According to Chinese physicians, these foods can trigger pathogenic factors to react, causing a relapse of a pre-existing condition and, to a certain extent, might worsen the problem. Individuals with acne, eczema, rubella, and sensitive skin or any skin diseases should avoid eating them.
How about vegetables? In fact, there are certain vegetables that can also induce phlegm, stagnate the qi, and lead to heat accumulation in the body, triggering old wounds to relapse. To prevent skin diseases from occurring, we have to be extra mindful.
Common stimulating vegetables:
Eggplant – wind activated stimulant. Cool in nature, can clear heat and promote blood circulation, loosen the bowels to relieve constipation. Suitable for those with hyperglycemia, hyperlipidemia, hypertension, haemorrhoids. Because of its cold nature, those with asthenic and cold spleen and stomach, those prone to diarrhea, skin diseases such as eczema or skin allergies, and those with asthma, cancer, and lupus should not eat.
Bamboo shoots - wind activated stimulant. Cool in nature, can clear heat and relieve phlegm and is healthy for urine and bowel movement. The high fibre content can relieve constipation. Please note bamboo shoot is a wind activated stimulant and can trigger skin sores issues so those skin allergy, eczema, and those prone to hives should avoid.
Mushroom - wind activated stimulant. Generally mild or cool in nature. It grows in a humid and dark place, and it has heavy dampness.
Pumpkin - food that induces phlegm and qi stagnation. Warm in nature, can replenish vital energy and strengthen qi, detoxify and relieve swelling, and moisten the lungs. It has healing effects to relieve asthma and decrease phlegm. It is especially suitable for those recovering from chronic illness with qi deficiency, those with loose stool and asthenic spleen and stomach. Although it is full of benefits and nutrients, pumpkins are warm in nature, so those with heat in stomach, damp heat, qi stagnation, or prone to abdominal bloating should avoid pumpkins.
Taro - food that induces phlegm and qi stagnation. Mild in nature, can strengthen the spleen and stomach and reduce phlegm. It is suitable for those with lymphatic swelling and eccyclomastoma. Those with asthenic spleen and stomach or chronic constipation can also have taro.
Onion - fire activated stimulant. Warm in nature, can dispel wind and promote perspiration, promote qi circulation and relieve phlegm, lower blood pressure and blood Iipids. It is especially suitable for those with cold-wind flu. Those with constipation, heat and thirst, itchy skin, sores on skin and eczema should avoid.
Chives - fire activated stimulant. Hot in nature, can warm the stomach, warm the kidneys and nourish yang, relieve bruising and promote blood circulation. Suitable for those with cold body types, yang deficiency, aversion to cold, weak and sore lower back and knees, men with frequent urination, insufficient yang qi that leads to abdominal pain. Due to its hot nature, those with asthenic yin should avoid.
Ginger - fire activated stimulant. Warm in nature, has the effects to promote perspiration and dispel cold, warm the body and relieve vomiting. It is especially suitable for those with asthenic cold body types such as yang deficiency, as it can relieve aversion to cold and headache caused by cold wind flu, stomach pain caused by cold stomach, and asthenic cold type menstrual pain.
Spring onion - fire activated stimulant. Warm in nature. Induces sweating, activates yang qi to dispel yin chill. Relieves early symptoms of wind-chill flu, nasal allergies, headaches, and cold stomach. Not suitable for those with heat-related symptoms, with yin deficiency and excessive internal heat.
Garlic - fire activated stimulant. Warm in nature, can warm both the spleen and the stomach, improve qi stagnation, and help relieve cold and flu at the initial stage. Nevertheless, individuals with heat related symptoms should not consume garlic, such as canker sores, acne and sore throat.
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#男 #女 #濕疹 #暗瘡
consume意思 在 貓的成長美股異想世界 Facebook 的精選貼文
🌻另一個Zoom會議(第二次貼......有補上一些內容)
繼上次的年報導讀會議後, 讓我們再做另一個會議! 這次很榮幸邀請到一位對估值很有見解的股友前輩來帶大家了解估值(恩, 這次我會是主持人, 不是主講人).
主題: 估值(valuation)分享會(Cat: 這不算基礎的估值會議)
主講人: 小揚(from安泰價值投資)
https://www.facebook.com/antaiinvestment (此為小揚的粉絲頁)
參與者: 具基本估值能力. 若打算參加者, 請事先跟我(請私訊)提出一個關於估值的case study, 到時候可在會議中分享(最好是以投影片形式呈現, 這樣到時候好跟大家分享). 若有估值的問題, 也可以提出.
Case study可以是美股, 也可以是台股.
時間: 台灣時間07/10 (周六)晚間9點.
預計一個小時(不會像上次那樣冗長了😅): 前30分鐘由小揚做分享, 後30分鐘大家分享估值案例&提問
進行方式: 以Zoom進行(之後會私訊會議資訊給參與者)
🌻Morgan Stanley Mid-year Investor Outlook: A tricky transition
https://www.morganstanley.com/ideas/midyear-2021-global-markets-outlook
🌻在您投資生涯中, 有沒有一些觀念讓您受用很多?
下面這位投資名人的好觀念影響我很深. 他的意思是, 一般投資人, 只要能説出三個買一家公司的理由, 就很夠了. 這也迫使我, 每次在買股票時, 問自己對這家公司的了解有多少. 也會去衡量公司的優點與缺點在哪裡.
"It is vital (重要的) that you know what you own, that if I asked you on the street why you like a certain stock, you can give me three reasons. If you don't know how they make their money, who their key clients are and what they make if, then I will tell you that you are over your head and should not own individual stocks."
全文在此:
Jim Cramer: In Times Like This, Go for the Easy Money
Look at the stocks you own. Can you tell me why you've got them? If you can't answer the following three questions, then have a look at several I like right now.
We've endured the meme stock craziness, with all of its love for heavily shorted stocks. We have watched the collapse of bitcoin to levels viewed as shocking, even if they are still more than double where they were not that long ago. We've dealt with Fed officials making it clear that they are no longer on the side of the bulls or the bears. They are on the side of job growth, but are wary of inflation. We've seen the end of the rush to get vaccines, which means that millions of people are going to get the new COVID variant, because there is no natural immunity to it. We've watched as the hopes for an infrastructure bill have collapsed. We've endured shortages of everything from chips to plastic to imported goods and labor.
And we're still standing, yeah, yeah, yeah.
Yep, we are in one of those halcyon moments, where the masks are off -- even if they shouldn't be -- and Americans are back doing what they do best: consume, spend, go out to eat and then consume and spend some more.
There are times in the stock market where the collective mindset is revealed. This is one of those times: Things are cool, it's not a big moment, there's no real news for a bit, it's the historically strong period and we can reach some conclusions about where we are.
When things are like this, it is important to remember that buyers like to revert to tried-and-true companies that thrive no matter what. These are companies that have an edge and are better at what they do than other companies.
You know that I am a great believer in index funds, that the average person doesn't have the time or the inclination to research individual stocks. It's a difficult barrier. I think you need to make time to read the quarterly report and listen to the conference call, to Google articles and, if possible, get some research about the companies you own. It is vital that you know what you own, that if I asked you on the street why you like a certain stock, you can give me three reasons. If you don't know how they make their money, who their key clients are and what they make if, then I will tell you that you are over your head and should not own individual stocks. I am reminded by this, because, once again, without a mask, I can be recognized and if I am not holding "Nvidia the Second," I can carry on a conversation.
I have had many in the last two weeks and when I have asked this litany of questions, I find myself at a loss as to why almost no one knew what they owned. But they thirsted for individual stocks, because they, like me, think things are better post pandemic. No, that's not a facetious comment. Many, many stocks did better with a stay-at-home economy. A huge number.
So what do I do? I revert to what others do when you are stumped about how to stay in touch with stocks, but want to do less homework. That means buying stocks that are accessible, not stocks like Unity (U) or Snowflake (SNOW) or Twilio (TWLO) or Okta (OKTA) .
I revert to normal businesses people know and I suggest they Google some articles, peruse the conference call, but, above all, like the company's products so you can buy more if it goes down.
Here's some that I have been telling people I like:
First is Ford (F) . I think the Ford lineup is amazing. The electric F-150 series will be incredible. I am eager to get a Maverick for my family, because it is a smaller pickup that will get the job done for the myriad little things I need to do with this farm I bought from that crazy bitcoin foray. I like the competitive edge of the CEO, who says he is going to bury Elon Musk when the Lightning comes out. I even think the Bronco is cool as all get out. Most important, though? I think the chip shortage is ending. My semiconductor friends are telling me the foundries are producing more feature-rich chips and that means Ford can pump out the trucks small business people love and need. Plus, the used car prices at last have plateaued, according to their most important pricing index. Halcyon times.
Second, Costco (COST) : The samples are coming back. Tell me you don't love the samples. You need things in bulk. You want low prices. You want to get all of the things that people don't think of with Costco, like insurance, hearing-aids -- hey, they are a fortune -- jewelry, things around the house. You go and you will buy far more than you first came for. My kind of store.
The kids love this American Eagle Outfitters (AEO) , which we just bought for my charitable trust, which you can follow along by joining the Action Alerts PLUS club. Jay Schottenstein, the CEO, came on "Mad Money" recently and it's clear that his Aerie model has real staying power: 26 consecutive quarters of double digit growth. No flash in the pan, that one. Number one brand in jeans for the 15 to 25 year old group. The best in the mall. How did I know this? I see the credit card bills.
I got up this morning to do my physical therapy. I have been doing it ever since I hurt my back in February. I have this really cool pair of sneakers that fit me perfectly and I love them, but I am fortunate enough to have a vacation house and I am always taking those shoes with me.
So I went on Amazon (AMZN) this morning and lo and behold I saw them for half price. I bought two pairs. Then I went over everything I have bought in the last year and got a bunch of those things. Then I bought a pair of binoculars, because mine were stolen. I paid half price.
Yep, Amazon's universal. I was talking to Alexa, while I was ordering, getting some new music on, asking questions. I saw that despite all of the Sturm und Drang of Amazon being late with things, all the delivery dates were within range. I didn't click on any ads, and I didn't need the speed of Web Services, but the whole thing reminded me about how special the darned company is. I don't care if it's ahead or behind plan for the moment. I would just buy some more when it goes down.
Finally, Apple (AAPL) . I think people who don't own Apple should look what they are holding at this very moment. Yes, right now. Or look at what's in your lap or on the table besides your fork. And then think about the bill you paid last night without knowing it. Think about what you bought in the App store yesterday. Think about what would happen if it would break or get stolen or, left in the Uber (UBER) , or heaven forbid, be dropped into the pool or in the, yes, toilet.
There, that's what you buy in halcyon times. Stocks of companies you know that if they go lower, because things get less halcyon, you are fine with it and buy more. If things go up, believe me, you will participate.
So accept the moment. Don't try for the hard money. Go for the easy kind. That's the best kind.
https://realmoney.thestreet.com/jim-cramer/jim-cramer--15692051
Picture: 牡丹(peony)花開. 恨不得院子裡有一塊地是牡丹園.
consume意思 在 Eric's English Lounge Facebook 的最讚貼文
[商業寫作技巧] Jeff Bezos Final Shareholder Letter as Amazon CEO
今天又來分享Presentality的商業英文寫作技巧~
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看貝佐斯致亞馬遜股東的最後一封信,學一些英文寫作小撇步!
上禮拜4月 15 日,亞馬遜創辦人 Jeff Bezos 發表了他 CEO 任內最後一封致股東的信。 歷年來亞馬遜的 shareholder letters 都廣受好評,甚至被許多專家封為美國最會寫股東信的企業之一。
這封信到底寫多好?我們就一起來看看。
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我們先看信的內容架構。大概只有五個部分而已:
1. 回顧:1997到今天,一路走來的成就
2. 價值:計算亞馬遜對社會各方創造的價值
3. 員工:亞馬遜其實對員工不錯,而且承諾未來會更好
4. 環境:亞馬遜對環境永續做的貢獻
5. 結語:世界要我們平凡,但我們要堅持獨特
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這封信的內容架構簡單清晰,聚焦回應股東對亞馬遜的主要批評點。
🎯 針對「亞馬遜對世界是好是壞?」:貝佐斯列出公司對社會各界— 使用者、新創公司、小商家等等 — 所做出的貢獻。
🎯 針對「亞馬遜如何對待員工」:貝佐斯列舉證據,表示亞馬遜其實對員工不錯,但又反過來說:我們未來一定會做的更好!
🎯這兩個寫完,他又加碼闡述亞馬遜對環境永續的貢獻
這就是我們的第一個寫英文文章的重點:
✍️ I. Make it simple & focused
What are the top things your audience is thinking about? Focus on that. Don’t add a lot of other complicated stuff. Simplify and focus.
你的讀者心裡在想什麼?他們對你最大的質疑點有哪些?你的開頭就直接切入重點,回應他們的疑點。
寫英文 — 尤其商業英文 — 最重要的就是簡潔、明瞭、聚焦。
其實呢,我們從貝佐斯用的文字上也看得出來:好的英文是簡單到大部分的人都看得懂的,就像這一段:
If you want to be successful in business (in life, actually), you have to create more than you consume. Your goal should be to create value for everyone you interact with. Any business that doesn’t create value for those it touches, even if it appears successful on the surface, isn’t long for this world. It’s on the way out.
沒有什麼很艱澀,高學歷的人才會用的字。大部分都只有一個音節而已。可能只有 “isn't long for this world” 有些人會需要查 (就是不會活很久的意思)。
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✍️ II. But… Be Conversational
但你有沒有注意到,內容有一點點重複?那一段的最後兩句:“isn’t long for this world” 跟 “It's on the way out” 根本是完全一樣的內容啊!這根本就跟英文寫作老師教我們的原則 — 可以刪的字就刪掉 — 相反對不對?
沒錯。因為這封信的語氣 (並非所有商業寫作),就像是聊天一樣。我們在聊天的時候,是否會為了強調一個重點,用稍微不同的方式,重複同一件事?
所以呢,如果你想要寫出輕鬆一點的語氣,可以適當的「重複」。參考以下的兩種寫法:
•She is the corporate group’s top-ranked sales representative
•She’s by far our best sales rep, just insanely good. Like, nobody else comes close.
第二種比較浪費篇幅,但是否比較親切呢?
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✍️ III. Make it about PEOPLE
當然,除了語氣之外,還有另一個層面非常重要 — 就是說「人」的故事。
貝佐斯在這封信放了非常,非常,非常多的數字:亞馬遜雇用130萬人、超過二億人使用 Prime 服務、近兩萬商家使用平台銷售、亞馬遜為股東創造出1.6兆美元的財富,等等等等的…
看了這些數字,你是否覺得有點無感?
貝佐斯也知道大家看了太多龐大的數字,會漸漸無感,所以他文字一轉,從冰冷的數字,進入到溫暖的故事:
...more than 7/8ths of the shares, representing $1.4 trillion of wealth creation, are owned by others. Who are they? They’re pension funds, universities, and 401(k)s, and they’re Mary and Larry, who sent me this note out of the blue just as I was sitting down to write this shareholder letter:
貝佐斯把焦點帶到一個散戶小股東家庭身上,並且用他們寫給他的一封信,來強調亞馬遜對「普羅大眾」的貢獻。這個很值得大家效法:別只是一味的丟出數據 (理性),也要不時的回到「人」的故事 (感性),才能打動別人。
他用的轉折也很值得學習:列出一個清單,但把你下一段要寫的焦點,放在清單的最後一個,如:
There are many ways to improve your life: eating better, sleeping more, worrying less, and saying NO.
然後轉換主題:說一個有關 saying no 的故事。
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好啦,上述都有點簡單對不對?
💡還需要貝佐斯(或是他的寫手)更高段的一些寫作技巧嗎? 需要的同學請按個讚和留言「It’s all about PEOPLE.」。
完整信件: https://bit.ly/3v9P1a9