回想起 4 年前的今天，那篇獨具一格的新聞稿；還好大家沒跟著這樣做，我會崩潰！🤣

中文版：

你笑 ; 你哭，
你愛 ; 你輸，
你玩樂 ; 你奮鬥，
你工作，工作，工作..
你問Why ?

你想改變，
你有夢想，
你是大膽，
你不可擋。
你就是你。

我們聽見你，
我們看到你，
向你學習，
一切為你。
精彩的你。

HTC U Ultra：全是為你
HTC U Ultra 　為你的精彩而生
他照映你
以傾城絕美的全新液態表面設計與你匹配
銘記著你
惦記你生活的點滴細節，成為更貼心的夥伴
把你放上心中頂點
嶄新雙重顯示設計，型塑更加便利的生活
傾聽著你
為你的天生雙耳調出獨一無二的音頻
為你最動人的一刻而生
正反兩個UltraPixel相機，捕捉動人生命的一切光燦細節

照映著你
映射你的一切野心
全新3D曲面水漾玻璃，反射著你懾服眾人的一面
不只光澤豐潤，何止脫俗地對稱，流線鏡面如琉璃般，照映出最美的光線
揮散的晶礦色彩，層層鎖進精光外表的每一個角度
柔順地融進外型兩側，不著痕跡的躺在手掌之中

永遠向你學習
HTC Sense Companion2會學習您的生活習慣
在下雪的天氣裡，會建議你穿著更暖和，以及提早下班回家
或者是提醒您要將手機充電，以避免手機電量不夠持續到回到家
除此之外，還能在愉快的周末，推薦你最好的餐廳
它了解你-並且會隨著使用的時間，更透徹的了解你3

給你最真摯的回應
聲控辨識功能-最真實且自然的方式與你互動
HTC U Ultra 會辨認且回應你的聲音，甚至當手機處於睡眠狀態時
也能保持手機定位功能、接聽或是拒絕來電、暫停或是關閉鬧鐘等功能
只要你說出來，HTC U Ultra都能聽得到

永遠把你最重要的擺在第一
持續獲取更新資訊且不受干擾
全新雙螢幕設計，只要運用你的指尖滑動，即可提供給你所需的訊息
提供快速且方便的方式，讓你能夠快速地使用你常使用的功能
例如：你最喜愛的聯絡人、應用程式、提醒功能、事件通知等
因為，對於你最重要的，我們將永遠將它擺在第一

傾聽著你
每個人的內耳構造就跟指紋一樣獨特
HTC USonic4能以類聲納波分析你的內耳，並調配你專屬的音頻
就像手機裡有一個音效師
微麥克風傾聽你耳內反射的音波
左耳、右耳各一個
分析反射出的音頻將耳機調配出最適合你音響
保留所有聲音的細節
無論是在圖書館或是在派對中，都能將耳機調整到不受當下環境噪音影響的最佳程度

HTC BoomSoundTM立體聲喇叭帶來如脈動般的音響
採用如頂級音響的分離式聲音設計
高音喇叭在上，低音喇叭在下
4個全指向麥克風捕捉定位來源聲
能錄製360度全方位不失真的聲音
無論是在搖滾樂現場或是在音樂廳，隨時隨地隨心所欲

挑選最佳的U
隨心所欲拍攝最精彩的自拍
前置相機可任意在1,600萬畫素與UltraPixelTM之間切換
可視需求選擇UltraPixel的超感光–
特別適合在燭光晚餐時
或是1,600萬畫素的高解析度–
特別適合在拍大全景時保留所有的細節

拍攝你
所有的手機相機都標榜能拍出最棒的照片
而我們是業界評價最高的
12萬畫素的UltraPixel主相機
可在夜晚時拍出清晰、快速對焦的較佳影像
讓你絕不錯過捕捉任何一個好畫面

HTC U Ultra
完美對稱
絕美彩色3D立體雕琢鏡面
精巧細薄
搭載HTC Sense Companion、HTC USonic 3D立體音響及豪華雙鏡頭
打造呈現最極致的U– the #BrilliantU
詳情請參閱：htc.com。

HTC U Play：適合享樂的你
HTC U Play。展現喜愛享樂風格的你
他照映你
以傾城絕美的全新液態表面設計與你匹配
銘記著你
惦記你生活的點滴細節，成為更貼心的夥伴
傾聽著你
為你的天生雙耳調出獨一無二的音頻
為你最動人的一刻而生
正反兩只UltraPixel相機，捕捉動人生命的一切光燦細節

照映著你
映射你的一切野心
全新3D曲面水漾玻璃，反射著你懾服眾人的一面
不只光澤豐潤，何止脫俗地對稱，流線鏡面如琉璃般，照映出最美的光線
揮散的晶礦色彩，層層鎖進精光外表的每一個角度
柔順地融進外型兩側，不著痕跡的躺在手掌之中

銘記著你
HTC U Play 搭載HTC Sense Companion2
你的生活小助手，永遠知道你要什麼
內建聲控辨識，僅照你所說，依你所做
接聽或掛掉電話、延遲或取消鬧鐘、發送簡訊
只要透過簡單指令，不用雙手也能輕鬆操控你的手機
他不僅懂你，還能隨著時間學習，更了解你。3
It knows you – and it’s made to evolve and get to know you better over time.3

傾聽著你
每個人的內耳構造就跟指紋一樣獨特
HTC USonic4能以類聲納波分析你的內耳，並調配你專屬的音頻
就像手機裡有一個音效師
微麥克風傾聽你耳內反射的音波
左耳、右耳各一個
分析反射出的音頻將耳機調配出最適合你音響
保留所有聲音的細節
無論是在圖書館或是在派對中，都能將耳機調整到不受當下環境噪音影響的最佳程度

拍攝你
隨心所欲拍攝最精彩的自拍
前置相機可任意在1,600萬畫素與UltraPixelTM之間切換
可視需求選擇UltraPixel的超感光
或是1,600萬畫素的高解析度
1,600萬畫素的主相機可在夜晚時拍出清晰、快速對焦的較佳影像
讓你絕不錯過捕捉任何一個好畫面

HTC U Play
完美對稱
精巧細薄
搭載HTC Sense Companion、HTC USonic音響及3D立體雕琢的鏡面
打造呈現最極致的U– the #BrilliantU
詳情請參閱：htc.com。

英文版：

U laugh, U cry
U love, U lose
U play, U fight
U work, work, work…
U question why

U want change
U dream big
U are bold
U are unstoppable
U are U

We hear U
We see U
We learn from U
It’s all about U
To the brilliant U

HTC U Ultra: It’s all about U

Introducing HTC U Ultra. Made for the brilliant you
It reflects U
Beautiful with its sophisticated new liquid surface
It learns from U
Evolving as your companion, getting to know you better over time
It puts U on top
Convenient with a new Dual Display
It listens to U
Unique in adapting sound to your personal hearing
It captures the best U
Vivid light, color and detail with UltraPixel cameras front and back

Reflects U
Your ambitions – reflected
A new, beautifully 3D contoured, liquid surface that’s designed to reflect the best you
Lustrous, symmetrical, curved glass construction1 reflects light beautifully
Color from vapored minerals layered to add depth and brilliance from every angle
As the polished surface bends and blends seamlessly into the side of the phone
Allowing it to nestle perfectly in your hand.

Learns from U
Introducing HTC Sense Companion2
The personal companion who is always learning from you
Suggesting you dress warm and leave for work earlier on a snowy day
Or reminding you to charge if it figures you need more power to last until you get home
And even recommending the perfect restaurant when you’re away for the weekend
It knows you – and it’s made to evolve and get to know you better over time.3

Responds to U
Voice recognition – the most natural way to interact
HTC U Ultra can recognize your voice and respond, even if it’s asleep
Navigate your phone, take or reject calls, snooze or dismiss alarms, and more
Just say the word.

Puts U on top
Get updated, not interrupted
The new Dual Display gives you the information you need, at your fingertips
Perfect for fast, convenient access to the things you use the most
Like your favorite contacts, apps, reminders, event notifications and more
Because what’s important to you should always be right on top.

Listens to U
Every person’s inner ear is as unique as their fingerprint
HTC USonic4 analyzes your inner ears with a sonar-like pulse, and then adapts to you
Like having a sound engineer in your phone
Tiny microphones listen for the sonic reflection in your ears
One in the left ear, one in the right
Analyzing the reflected tone to optimize the headset just for you
Now you can hear the details you were missing.
Whether you’re in a library or at a party, you can adapt your headset to suit noise levels around you.

HTC BoomSoundTM Hi-Fi edition speakers deliver pulse-pounding audio
Featuring separated sound design like leading acoustic systems
Tweeter above, woofer below
While four omnidirectional mics capture positional sound
Recording 360-degree immersive audio that’s just like being there
At the rock show. In the concert hall. Anywhere you want.

Pick the best U
Take brilliant selfies anyway you like
Easily switch between 16MP and UltraPixelTM in the front camera5
So you can choose between unparalleled light sensitivity* of UltraPixel –
Perfect for candlelit dinners –
Or the high resolution of 16MP –
When you want the biggest shot with the most detail.

Captures U
Every phone camera claims to take great photos
Ours is rated the industry’s best
The 12MP UltraPixel main camera delivers less blur, faster focus, better photos at night
Because every photo is important to you, anytime, anywhere.

HTC U Ultra
Perfectly symmetric
Beautifully colored 3D curved glass
Exquisitely thin
Featuring HTC Sense Companion, HTC USonic with 3D Audio, and magnificent cameras
Built to reflect the best U – the #BrilliantU
For more information please check: htc.com.

HTC U Play: For the playful you

This is HTC U Play. The playful phone that fits perfectly in your hand
It reflects U
Beautiful with its sophisticated new liquid surface
It learns from U
Evolving as your companion, getting to know you better over time
It listens to U
Unique in adapting sound to your personal hearing
It captures the best U
Vivid light, color and detail with UltraPixel cameras front and back

Reflects U
Shine on with the 5.2” smartphone designed to reflect the best you
A new, beautifully 3D contoured, liquid surface
Lustrous, symmetrical, curved glass construction1 reflects light beautifully
Color from vapored minerals layered to add depth and brilliance from every angle
As the polished surface bends and blends seamlessly into the side of the phone
We’ve paid special attention to each detail.

Learns from U
HTC U Play comes with HTC Sense Companion2
The personal companion who is always learning from you
It even comes with voice recognition built-in
So it’s able to respond to your voice –
Just say the word to navigate your phone, take or reject incoming calls,
Snooze or dismiss an alarm, send messages and even begin hands-free navigation.
It knows you – and it’s made to evolve and get to know you better over time.3

Listens to U
Every person’s inner ear is as unique as their fingerprint
HTC USonic4 analyzes your inner ears with a sonar-like pulse, and then adapts to you
Like having a sound engineer in your phone
Tiny microphones listen for the sonic reflection in your ears
One in the left ear, one in the right
Analyzing the reflected tone to optimize the headset just for you
Now you can hear the details you were missing.
Whether you’re in a library or at a party, you can adapt your headset to suit noise levels around you.

Captures U
Take brilliant selfies anyway you like
Easily switch between 16MP and UltraPixelTM in the front camera5
So you can choose between unparalleled light sensitivity* of UltraPixel
Or the high resolution of 16MP for whatever meets your need
The 16MP main camera delivers less blur, faster focus, better photos at night
Because you never want to miss that perfect moment.

HTC U Play
Perfectly symmetric
Exquisitely thin
Featuring HTC Sense Companion, HTC USonic adaptive audio, and 3D curved glass
Built to reflect the best U – the #BrilliantU
For more information please check: htc.com.

今天有很多重要的事情發生, 就來整理一下好了:

1. 美股吉利德藥廠於同天表示，瑞德西韋的新冠病毒臨床試驗取得積極數據，呼應市場期待，帶動美股上漲。

2. 另外，美國聯邦準備理事會（Fed）今天表示，2019冠狀病毒疾病（COVID-19）大流行已構成「巨大」衛生和經濟困境。聯準會並維持基準利率逼近於零，同時表示將按兵不動，直到經濟熬過這波危機且準備好恢復成長。

以上兩新聞來源:
https://www.ettoday.net/news/20200430/1703257.htm#ixzz6L30cgMsf

3. 今天盤後Facebook (FB)發表財報了. 可到美股投資的永恆之道 的專頁去看中文的財報整理結果.

4. 今天盤後Microsoft(MSFT)發表財報了. 業績有受到WFH(work-from-home, 在家工作)的正面影響(如個人電腦部分). 雲端Azure的成長雖然稍微減緩, 但仍有耀眼的59%.

之前提到, 新冠病毒會加速數位轉型. 這也從CEO口中得到了證實:
“We’ve seen two years’ worth of digital transformation in two months,” explains Microsoft CEO Satya Nadella. “From remote teamwork and learning, to sales and customer service, to critical cloud infrastructure and security – we are working alongside customers every day to help them adapt and stay open for business in a world of remote everything.”"
(而昨天Google法說會中, 高層也有提到類似的事情)

Microsoft財報新聞:
https://www.cnbc.com/2020/04/29/microsoft-msft-earnings-q3-2020.html

5. Tesla發表財報:
https://www.cnbc.com/2020/04/29/tesla-delays-semi-production-and-deliveries-until-2021.html

整理了一下Tesla法說會中的Q&A:
https://makingsenseofusastocks.blogspot.com/2020/03/tesla-tsla.html

6. 昨天Alphabet (GOOGL)發表財報了. 快快整理了一下法說會中Q&A的部分:
https://drive.google.com/open?id=1X5udVvpa-lMXseCVRsOvcE34B5-eLE0m

想法: 看起來一些未受疫情直接影響的公司的財報, 都比預期的好, 顯示對Q1的業績沒有很大的影響. 不過真正的挑戰可能是在Q2, 因為很多公司都停止對Q2發表財測.

Picture: happy cat
來源: https://www.boredpanda.com/happy-cats/?utm_source=google&utm_medium=organic&utm_campaign=organic

奧美在疫情期間，發表了一些市場建議報告，有中文版，也有英文版，而且領域也各有不同。仔細讀起來，會發現中文版的「非常時期，讓品牌更有意義」和英文版的「What does coronavirus mean for brands on social media? 」各自有其值得參考的地方。

中文版部分就不多解釋。至於英文版，裡面提到五個重點很值得參考。這裡稍作節錄。歡迎各位前往官方載點，直接下載，享受原汁原味。

1. Listen First.聆聽優先
Listen to what consumers are saying then respond.
先聽消費者再說什麼，然後再做回應。

2. Be Sensitive.要多細心
Re-evaluate content for tone and message.
重新評估溝通的訊息與調性

3. Be Transparent.要多透明
Communicate openly and take feedback.
坦率溝通，並且接受來自市場端的回饋。

4. Adapt Your Strategy.採取策略
Adapt your strategy based on new behaviors.
基於新行為的出現，制定並採取策略。

5. Rise To The Occasion.積極參與
Consider ways your brand can help
你的品牌能怎麽帶來幫助嗎？可以想想。

-----------------------

奥美：非常时期，让品牌更有意义
中文報告傳送門：
http://www.199it.com/archives/1024312.html

-----------------------

「What does coronavirus mean for brands on social media?」
英文原版報告傳送門：
https://www.ogilvy.com/uploads/SocialMedia_COVID19_POV(1).pdf

https://www.facebook.com/transitiontw

2011年在台灣拍記錄片時，也拍了這首歌的MV，但是因為開始創作中文專輯所以我們後來把這首歌忽略掉！現在很高興可以跟大家分享這首之前寫的英文歌。計畫永遠趕不上變化，這是我們的經驗，但是在Things don't work out的時候，還是要學習用感恩的態度來面對變化！
We wrote this song (and shot the video) in 2011 while we were filming our 'British Rock Music: Made in Taiwan?' documentary. We began to write Chinese songs straight after that and this song was almost accidentally left behind. Now we're really excited to share it in MV form and on our album 'Kue Yue' as part of the English disc!
When things don't work out as planned, we can only learn how to embrace and adapt to the change!