Rooster : The rooster animal totem stands for pride and self-confidence. Roosters symbolize observance , masculinity, bravery, honesty, prudence and pride 📸 @peduckk
Mala Beads Bracelet with Chinese  Zodiac from "The Art of Gifting" @lotusartsdevivre
#Lotusartsdevivre
#TheArtOfGifting
#Malabeads
#LotusGifting

921大地震 (集集大地震)，在1999年9月21日 凌晨1點47分15.9秒發生在臺灣中部山區的逆斷層型地震，總共持續大約102秒。
這場地震造成2,415人罹難，29人失蹤，11,305人受傷，51,711棟房屋全倒，53,768棟房屋半倒。
今年的 #中秋節，恰逢 #921大地震22周年， 回首山河變色那一夜，我們更珍惜與家人團圓聚首的這一天 !

九二一紀念型式 / 2002遠東國際數位建築競圖獎

01-INTRODUTION
Therefore before the memorial form does not yet model,What does – our attempt that I ask first is memorial?
Then artificial corpus city of civilization that construct or purchase, how many thousand years since then, always tell to say with the story that the nature match. But at win the nature at the same time, but neglect the unknowable power of great universe.
Usually in the nature of breakage of at the same time, crisis is hatching. This legal case, primarily and just attempt by the innate character that the formation of the memorial hall study the affairs to celebrate why? How the memory of the affairs of disaster is through concrete of emersion of building space.

02-Site
The choice of the position of base also not is to in advance plan to like of, but is through the imagine of the concept of design and filter but find out to most have to symbolize the base of the meaning. In fact ,921 the first step of memorial hall of earthquakeses plan, and then hope the memorial place is an occurrence on aly purely of the earthquake break the layer to take, rather than the death and harm of earthquake is miserably heavy location. With one kind of more detached attitude, afresh come considering the relation of mankind and nature.

03-Concept
Whole celebrates the scope of amenity, from the dam of the deformation, along seismicly break the layer to take to extend to the big bridge that dilapidated. Artificial with not artificial coexistence is on the earth crust of this deformation. Install the project: dam is with the memorial entrance of amenity of big each conduct and actions of bridge, whole celebrate the space to have no any word of text and record of like diagram, and only come illustrating all facts with the glossary of space.

04-Space 斷&續
Break- parable deformation and despair Continuously- the parable continues and eternity Interesting is, the break and continuously is a logic to exist together. Thering is break then can describe the continuously, thering is continuously then can describe the break
on the text word performance, horary indetermination, convert the memorial describing spatially, become to space epidermis infinite imagine. -Concerning inside and outsides of the building skin layer -As for earth crust skin layer move and motionless.

Banana Leaf Rice, anyone? 🤩🤩
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Oh yes! It’s one of my favorite, I love the combination of potato masala, chicken sambal, and raita with rice. In conjunction with Merdeka Day, Masala Wheels has banana leaf meal featuring the colors of our Jalur Gemilang to symbolize the strength of Malaysian Unity. 🇲🇾🇲🇾
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Their meals are prepared by multiracial B40 beneficiaries thus giving the food more value than just the taste. ✨✨
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#bananaleafrice #masalawheels #kellyeats

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

Recipe at: http://www.themeatmen.sg/wonton-with-spicy-sesame-oil

As part of CNY family gatherings, it’s always exciting to cook as many delicacies as possible for the celebration. So without further ado, here’s some wontons to symbolize the bringing in of good luck to the 牛年 (year of the ox)!

The wontons are great family fun if you get the family involved with making them. This recipe is made better using Knife’s Spicy Sesame Oil for the chilli oil in this dish. We would garnish the dish with scallions, sesame seeds & chilli strands.

Knife’s Spicy Sesame Oil is a top-quality Japanese sesame oil made from roasted, non-GMO sesame seeds, with a great fragrance and spiciness to tingle your taste buds! To find out more about the product, visit: https://www.groceryowl.com.sg/collections/knife

#themeatmensg #simple #delicious #knifecookingoilsg #wontonrecipe #cnyrecipe #cny2021 #牛年

P.S. Say, if you like our recipe videos, don't forget to follow our page and share them with your friends. We have many new videos coming up, so stay tuned!

#tenjinbashisuji #tenjinbashisujishoppingstreet #天神橋筋 #天神橋筋商店街美食 #大阪必吃 #大阪必買 #

Hello大家好, 我叫阿Tsar, Hello, everyone

今日帶大家嚟到全日本最長的商店街,位於大阪的天神橋筋商店街 Today I will show u the longest shopping street in Japan, the Tenjinbashisuji shopping street in Osaka

香港的彌敦道全長是3.6公里,這裏1丁目至7丁目的長度是2.6公里， The total length of Nathan Road in HK is 3.6 km, here the length from section 1 to7 is 2.6 km

相等於三分之二的彌敦道那麼長啦, 來這裏吃、買、玩交通相當方便 which is 2/3 long of Nathan Rd, is quite convenient to come eat, buy, and play for transportation

因為由天神1至7町目，橫跨了三個地鐵站 Because there are 3 subway stations are crossed from Tenjin sections 1 to 7

分別是「南森町駅」、「扇町駅 」和「天神橋筋六町目駅」，

有多達800間店鋪，當中包括餐廳、藥妝、衣服、 U to 800 shops including restaurants, cosmeceuticals n clothes,

雜貨、土產、傳統老店、居酒屋等等，應有盡有， Groceries, traditional old shops n izakaya, etc.U name it,

最重要是什麼呢, 這裏的吃買玩是街坊價錢！ What most important is the food and drink here is charged very low!

如果你的行程逗留大阪不是那麼久, 我建議你來這條街 If your itinerary is not so long in Osaka, I suggest you come here

一次過可以滿足你三個願望, 以最平的價錢、最集中的時間，去享受旅遊大阪的真樂趣 It satisfies your 3 wishes in one go, n enjoy the true pleasure of traveling to Osaka at the most affordable price and most concentrated time

我在google map, cap了張圖, 看看這裏連住三個地鐵站附近的酒店 I captured a photo for budget hotels nearby

三、四百hkd一晚, 是現在這一刻的價錢 Around 3 to 400hkd per night for the price at this period

大家如果下次去大阪, 不想住心齋橋、梅田那麼嘈吵的地方 For your next visit to Osaka, if u don't want to live in a noisy area like Shinsaibashi or Umeda................
這裏都可以是一個幾好的選擇, 比較貼地、接近大阪人的平民生活 U can enjoy the civilian lifestyle of Osaka locals

由於這條街太長, 所以我今日會介紹這裏的2丁目同埋3丁目 Since this street is too long, I will introduce only sections 2 chome and 3 today

長度相等於你從金鐘頭行到去灣仔中間的距離啦 The length is equal to the distance from Admiralty to mid Wanchai

我會重點推介一些值得吃買玩這個段落的地方, I will focus on recommending some places worth eating, buying n playing ..

這裏還可以有免費wi-fi上網, 速度都不錯㗎, They have free speedy wi-fi Internet access

邊行邊打卡給你啲friend啦, 快啲跟我一齊行啦, Are u ready? U can selfie n share with friends along. Are u ready?

嚟到2丁目, 你一定不可以錯過這間人龍排隊小店 When u come to section 2, u shouldn't miss this long queue store

它就是鼎鼎大名的 『中村屋』可樂餅啦, It is the famous croquette,

剛剛炸好的可樂餅, 金黃酥脆，外酥內軟，炸得香氣撲鼻， The freshly fried croquette, golden crispy on the outside and soft on the inside n fragrant,

被稱為是全大阪最好食的可樂餅！ Known as the best croquette in Osaka!

日本一個好權威的飲食網頁Tabelog攞到3.51分 It scored 3.53 in an authoritative food webpage in Japan called Tabelog

通常如果攞到3.4分已經是好好食, 所以你可想而知啦 Usually it's already delicious if you hit 3.4 points, so you can imagine

為何Tabelog的可信性是好高呢, Why is Tabelog's credibility so high?

因為Tabelog的收入不來源於餐廳的廣告，Because Tabelog's income does not come from restaurant advertisements,

而是來源於給用戶的增值服務。 It comes from value-added services to users.

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這裏的烏龍麵出名滑溜又Q彈，吃的時候一定要加一些炸小魚乾 The udon here are famous for being smooth n chewy.

炸小魚乾可以讓烏龍麵多了一種風味， Deep-fried dried fish can add a flavor to the udon

看看這幾位姐姐, 可以尋回學生時代迷過的偶像呀 What are they searching? Maybe searching for their idols in their childhood

CD只賣200yen(14hkd)一隻, 可能有啲是絕版呢 The CD only sells 200yen (14hkd), maybe some are out-of-print

這裏有好幾間理髮店喎, 我建議男士可以嚟試下 There are several barber shops here, I suggest bros to try

大家知道否為何全世界的理髮店門前都有一條三色柱呢 Do u know why there is a tri-color column in front of barber shops all over the world?

在1789年, 法國爆發大革命, 有一位革命的領袖被人追捕 In 1789, the French Revolution broke out and a revolutionary leader was pursued

走了入一間理髮店, 店裏面的員工成功地為這一位領袖擺脫了他的敵人 He hid into a barber shop, the employees in the shop successfully got rid of his enemy for this leader

在法國大革命勝利之後, 為了表揚這位理髮店工人的貢獻和支持 After the victory of the French Revolution, in order to praise this barber shop worker for his contribution and support

這位領袖就在理髮店門前放一個玻璃圓筒 The leader put a glass column in front of the barber shop

裏面裝上象徵著法國國旗的紅白藍三色柱, 不停轉動 It is filled with red, white and blue in column that symbolize the French flag and keeps turning

其後世界各地的理髮店都紛紛裝上這個三色柱 Since then, barber shops around the world have installed this three-color column

作為招攬客人的裝飾, 一直沿用至今 As a decoration to attract customers, it has been used until today

來這裏鋸扒餐都是800幾yen, Tabalog3.28分都過得去啦 The steak meal here is 800 yen, Tabalog 3.28 is rated

行一行這間妝藥店先, Akaran.........

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3丁目裏面有一間.......
....到3丁目一定要是這一間鳴門鯛燒本舖鯛魚燒連鎖店 This taiyaki sea bream cake chain shop is a must to come.

外面的皮用頂級小麥製作，口感偏脆， The outer layer is made of top-grade wheat, super crispy

皮薄而香噴噴，內餡有北海道十胜紅豆、宇治金時番薯、 The out layer is thin and fragrant, filled with Hokkaido Tokachi red beans, Uji Jinshi sweet potatoes,

亦有紅豆和蕃薯嘅雪糕夾餅，在日本好多分店,而且相當出名。 There are also red bean and sweet potato ice cream sandwiches, which are well-known in Japan w/many branches.

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我的youtube頻道大阪自由行的播放清單 Pls visit the playlist of my youtube channel for osaka travel

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睇完影片記得留個表情符號以示支持呀 Leave an emoji to show your support

幫我分享訂閱和like,我們下一條片再傾過,拜拜 CLS n with that said until next time, 88.

請用片右下角調4K睇片。