Alice R50 testing in progress~ 🔊 Come visit and feed her words! As an interactive installation she will generate and recite original poems from your input~

'Poems from the eternal hoop'
In her heydays, Alice R50 eased people’s loneliness. Today, she is stripped down to a court jester’s head, saying poems from user input as if they were religious chants. She does so by means of The Hoop Sayer, an algorithm written by Johan F. Hoorn and implemented in Ruby by Giovanni Lion.

The generative loop that creates ‘variations on a theme’ is like a banquet of liberal arts in which poets work together on a solitary sequence. The rule of poetry the algorithm uses is the rhetorical and writing technique of Anadiplosis, repeating the last word of the preceding line. In Chinese, this stylistic device is known as 頂真 (dingzhen). As an algorithm that dynamically interacts with the visitors, the robot and the people work together to create never-before-heard verses, which then form new and original poems within the constraints of the designed rules. The process itself is a beautiful open and collaborative art in itself.

今天!今天!就是今天!!!奧運賽終於要開始囉!
延期一年的奧運~就在今天展開!!兩年前去東京的時候買了一堆東奧的紀念品，目前還存活的就是我手上的鉛筆囉！
來看看維基百科上的介紹吧!

The 2020 Summer Olympics is an international multi-sport event scheduled to be held from 23 July to 8 August 2021 in Tokyo, Japan.
2020年的夏季奧運是一個國際性多運動項目的比賽，預計在日本東京舉辦，從七月二十三日進行到八月八日。

The 2020 Games will be the fourth Olympic Games to be held in Japan, following the Tokyo 1964 (Summer), Sapporo 1972 (Winter), and Nagano 1998 (Winter) games. Tokyo is the first city in Asia to hold the Summer Games twice. The 2020 Games will be the second of three consecutive Olympics to be held in East Asia, following the 2018 Winter Olympics in Pyeongchang, South Korea and preceding the 2022 Winter Olympics in Beijing, China.
這次奧運是第四次由日本所主辦的比賽，包括1964年的東京夏季奧運，1972年的札幌冬季奧運，1998年的長野冬季奧運，東京是第一個亞洲舉辦兩次奧運的城市，2020年的奧運，同時也是東亞連續舉辦了三次奧運的第二場，包括2018南韓平昌的冬季奧運，這一次的東京夏季奧運，以及接下來2022年北京主辦的冬季奧運。

今年新加入&回歸的比賽有
1. 3x3 basketball 三對三籃球
2. freestyle BMX (Bicycle Motorcross) BMX 花式單車
3. baseball 棒球
4. softball 壘球
5. karate 空手道
6. sport climbing 運動攀岩
7. surfing 衝浪
8. skateboarding 滑板

雖然因為疫情辦得風風雨雨，連我買的紀念品都已經過期了！但是還是有點期待！

#尹小俐上課囉
#希望我們能得金牌🏅🏅🏅🏅🏅
#台大明明給你很多新挑戰
#奧運來囉

Happy Mother’s Day to my mother of dragons! 😉😍👯‍♂️
Lots of love to all you super mommies their super mommies & theeeirrr super mommies preceding & foregoing cuz mom’s are real superheroes! ❤️

P/S : If dont already know, she is the OG Founder of @bythanuja ! 🥰

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

About Kumi Koda

In 2000, precedential to debut in Japan, she made her debut in the U.S. with her first single “TAKE BACK” under the name of “KODA”
It ranked in at Billboard Dance-Pop Sales Chart as high as 18th place ranked up from its initial 20th place.
In the same year, she debuted in Japan as well and started her career as a professional singer.

Her 16th single “Butterfly” pushed her name up in the industry by winning the Japan Record Award, which is one of the best honored music awards in Japan.
Following the preceding event, Kumi Koda won many more awards and established her place as a top singer in Japan.

Not only in domestically,
But also she has worked with many great international artists such as Sean Paul and Far East Movement since they fell for Kumi Koda’s artistic talents.

From 2005 to today 2020, she has continuously kept performing live for her fans.

Her singing ballads that make people speechless
Her energetic dance moves
And her cute pop tunes
For Kumi Koda, live performance is the essential parts of her life as an artist.

However,

Due to COVID-19 in this year, almost all gatherings are banned
And to prevent to spread COVID-19, avoiding the 3Cs became the new norm.
Not only the entertainment industry but also our life have been changed

Various measures taken for preventing the infection
It has been decided to hold her arena tour, KODA KUMI 20th ANNIVERSARY TOUR 2020 MY NAME IS…
Under this severe circumstance, Kumi Koda was the only one who made the decision with this size of live performance tour when they announced the new.
Hands sterilization
Placing the attention notice on preventing COVID-19 and in-house announcement by the staff
Everyday body temperature check and action history declaration.
Physical health check booths at the venue
Placing plastic sheets at counters to prevent droplet infection
Download of the COVID-19 monitoring app “COCOA”
Keeping enough space between people in ques
Limiting the seats layout to keep the distance between the audience
Following the limitation, 50% of the full capacity and 2 shows per day

About Kumi Koda

In 2000, precedential to debut in Japan, she made her debut in the U.S. with her first single “TAKE BACK” under the name of “KODA”
It ranked in at Billboard Dance-Pop Sales Chart as high as 18th place ranked up from its initial 20th place.
In the same year, she debuted in Japan as well and started her career as a professional singer.

Her 16th single “Butterfly” pushed her name up in the industry by winning the Japan Record Award, which is one of the best honored music awards in Japan.
Following the preceding event, Kumi Koda won many more awards and established her place as a top singer in Japan.

Not only in domestically,
But also she has worked with many great international artists such as Sean Paul and Far East Movement since they fell for Kumi Koda’s artistic talents.

From 2005 to today 2020, she has continuously kept performing live for her fans.

Her singing ballads that make people speechless
Her energetic dance moves
And her cute pop tunes
For Kumi Koda, live performance is the essential parts of her life as an artist.

However,

Due to COVID-19 in this year, almost all gatherings are banned
And to prevent to spread COVID-19, avoiding the 3Cs became the new norm.
Not only the entertainment industry but also our life have been changed

Various measures taken for preventing the infection
It has been decided to hold her arena tour, KODA KUMI 20th ANNIVERSARY TOUR 2020 MY NAME IS…
Under this severe circumstance, Kumi Koda was the only one who made the decision with this size of live performance tour when they announced the new.
Hands sterilization
Placing the attention notice on preventing COVID-19 and in-house announcement by the staff
Everyday body temperature check and action history declaration.
Physical health check booths at the venue
Placing plastic sheets at counters to prevent droplet infection
Download of the COVID-19 monitoring app “COCOA”
Keeping enough space between people in ques
Limiting the seats layout to keep the distance between the audience
Following the limitation, 50% of the full capacity and 2 shows per day