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並前往https://books.google.com.tw/books?id=GcygCwAAQBAJ&pg=PA14&lpg=PA14&dq=word+of+mouth%E4%B8%AD%E6%96%87%E8%A1%8C%E9%8A%B7&source=bl&ots=WVeNPTOQH2&sig=ACfU3U06gvtKAQ66ixzYuX_7ZfZ49t-QbA&hl=zh-TW&sa=X&ved=2ahUKEwi02PvivcH1AhUbH3AKHY6JC7cQ6AF6BAgaEAM

把廣告這件事交給顧客: 大師輕鬆讀 NO.224 - 第 14 頁 - Google 圖書結果

Main Idea Word of mouth marketing is giving people a reason to talk about you and then ... 口碑行銷就是要創造話題讓顧客談論,然後設法將這樣的對話發揚光大。

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