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並前往https://www.researchgate.net/publication/351592691_Flavor_principle_as_an_implicit_frame_Its_effect_on_the_acceptance_of_instant_noodles_in_a_cross-cultural_context

Flavor principle as an implicit frame: Its effect ... - ResearchGate

Consumer's food neophobia was measured. Consumers searched for a contextual flavor consistent with the conditioned frame of reference when they ...

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