1. Don’t sound too formal. Don’t sound too informal. Most feature articles use a mixture of sophisticated vocabulary and a conversational tone. Articles should read as if they were written by a human being, not by a robot. e.g. Speaking of planning, it's important to set daily goals. 2. Remember that an article appears in a newspaper. Why should anyone read your article and not another article? Convince them that yours is worth reading by using an eye-catching title. e.g. Stressed out in the SAR 3. Since articles are usually written about a matter of personal interest, it’s important we know who the author is. Tell your reader in the byline. e.g. Peter Cullen writes about the perils of being a foreigner in Hong Kong.
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