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並前往https://www.emerald.com/insight/content/doi/10.1108/MIP-01-2013-0012/full/pdf?title=heterogeneous-sources-of-customer-based-brand-equity-within-a-product-category

Heterogeneous sources of customer-based brand equity ...

measurement model of CBBE that systematically integrates various existing CBBE ... the brands come to mind are most likely to be Disney, Coke, and FedEx.

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