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並前往https://fardapaper.ir/mohavaha/uploads/2018/11/Fardapaper-Testing-the-cross-brand-and-cross-market-validity-of-a-consumer-based-brand-equity-CBBE-model-for-destination-brands.pdf

based brand equity (CBBE) model for destination brands

Tests if the same CBBE model is valid for different destination brands. Tests if the same CBBE model is valid ... Disney- McDonald's alliance. Multinational.

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