Should I send a discount offer to all of my contacts? It depends on your overall strategy. You can either send a discount offer to all of your clients or address this communication to an exclusive group such as unengaged potential customers. If you decide to do the latter, then make sure that contacts who aren't included in the offer won't find out about it. Should I inform recipients of a discount offer email about the exact reduced product/service price? Usually, companies inform their potential customers about the size of a discount in terms of a percentage, or they present a before and after price. You could also include a link to your pricing and provide all relevant information there. Invest some time in A/B tests by sending two different emails to the same group of clients and check which one drives better results.
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