Ptt 大爆卦 | credibility意思 - 前往 https://dba.nkust.edu.tw/uploads/asset/data/5dc50178841a8e258a000019/2019-43%E7%B6%B2%E7%B4%85%E5%BB%A3%E5%91%8A%E4%BB%A3%E8%A8%80%E7%9A%84%E4%BE%86%E6%BA%90%E5%8F%AF%E4%BF%A1%E5%BA%A6_%E5%BB%A3%E5%91%8A%E6%87%B7%E7%96%91%E8%88%87%E5%BB%A3%E5%91%8A%E6%95%88%E6%9E%9C%E9%97%9C%E8%81%AF%E6%80%A7%E4%B9%8B%E7%A0%94%E7%A9%B6_%E4%BB%A5%E6%B6%88%E8%B2%BB%E8%80%85%E8%A7%80%E9%BB%9E%E6%8E%A2%E8%A8%8E.pdf

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網紅廣告代言的來源可信度 - 高雄科技大學企業管理系

The Relationship among Source Credibility, Advertising Skepticism, and ... 在1985 時所提出，意思為訊息接收者感知訊息傳播者的「熟悉度」、「可愛性」、「相似 ...

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