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並前往https://www.adweek.com/brand-marketing/how-challenger-brands-have-and-havent-changed-in-the-21-years-since-the-term-was-coined/

What Has and Hasn't Changed for Challenger Brands - Adweek

How Challenger Brands Have (and Haven't) Changed in the 21 Years Since the Term Was Coined. They've never been more popular, but the context ...

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