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並前往https://www.branding.tid.gov.hk/sc_chi/images/download/4_Brand_Knowledge_and_Brand_Identity.pdf

II. 品牌知識結構III. 品牌品牌個性IV. 管理品牌聯想

And keep it company. That's the real thing ... ❖A. Companies (The Firm's Branding Strategies) ... ❖D. Other brands (Co-branding).

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