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並前往https://www.semanticscholar.org/paper/Impact-of-Brand-Equity-Drivers-on-Consumer-Based-in-Gordon/c8c4eb57e247ecf9a161383f080668e2e708322d

Impact of Brand Equity Drivers on Consumer-Based Brand ...

The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the ...

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