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並前往https://www.ba.scu.edu.tw/sites/all/conference/2015conference/paper_2015/31_136.pdf

品牌依附對於品牌延伸評價之影響： 以7-11 和7-SELECT 為例

關鍵字：品牌依附、自我一致性理論、品牌延伸評價、知覺契合度. Abstract. 7-11, the biggest retail store ... is also explored. This study would further propose ...

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