What type of company uses CRM software? Any company that wants to improve sales, increase productively or strengthen their customer relations can benefit from a strong CRM software. This is especially true for companies that have a large consumer base, such as retail, hospitality, professional service firms and business-to-business (B2B) companies. How does CRM software help businesses? CRM software helps businesses by tracking all interactions with potential and existing customers. It compiles all customer data in one place replacing spreadsheets, databases and apps.
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