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並前往https://books.google.com.tw/books?id=f1NMDwAAQBAJ&pg=PA47&lpg=PA47&dq=tumi+outlet&source=bl&ots=uZhladN2QD&sig=ACfU3U3SvJ8QYZixM7yTlUEcjd_IKEXi7A&hl=zh-TW&sa=X&ved=2ahUKEwji6YD7yZT0AhXDFIgKHXDhByoQ6AF6BQieAhAD

Teaching Case Studies - Marketing and Branding

The meeting concerned TUMI's plans to increase its' brand awareness amongst new consumers ... outlet stores in premium outlet malls and e-commerce websites.

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