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1. These ads display a single piece of content at the top of users’ feeds. These are static and can be run as images, GIFs, or video. You can’t add clickable hyperlinks to these ads, although there is nothing stopping you showing specific URLs as copy on your ad visuals.
These ads are ideal for promoting events, sales, or other one-off activities.
Many advertisers opt for short-form videos here, to make an eye-catching impression. These can last up to 10 seconds. Snapchat recommends you limit your ads to five or six seconds. As with all Snaps, Snapchat video ads have a vertical orientation ... 2. Long Form Video ads can be up to 10 minutes in total length. They are ideal for bringing attention to even longer forms of content, for example, film trailers or snippets of other substantial pieces of content, such as a YouTube series. You can include a Call to Action with these types of ads.
Long form video content ads are primarily targeted at media companies or brands that have quality media to which they want to redirect Snapchatters.
Many ads also give users the opportunity to swipe up to see more information, such as long-form content or a longer video. 3. Snapchat’s Web View ads are particularly useful for introducing your brand to Snapchatters.
Web View ads are similar to Top Snap Only ads. However, there is an additional feature. With Web View ads, users can swipe up on the ad and go to a particular URL. It is important that the URL relates to the ad.
