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並前往https://www.researchgate.net/publication/337310358_The_typeface_curvature_effect_The_role_of_typeface_curvature_in_increasing_preference_toward_hedonic_products

(PDF) The typeface curvature effect - ResearchGate

This phenomenon is induced by the implicit associations between round typefaces and hedonic products which automatically initiate consumers' mental simulation ...

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