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並前往https://www.researchgate.net/publication/270648779_Got_to_Get_You_into_My_Life_Do_Brand_Personalities_Rub_Off_on_Consumers

Got to Get You into My Life: Do Brand Personalities Rub Off on ...

PDF | When consumers use brands with appealing personalities, does the brand's personality "rub off" on them? The answer is yes, but only for consumers.

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