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並前往https://slate.com/business/2013/08/pepsi-paradox-why-people-prefer-coke-even-though-pepsi-wins-in-taste-tests.html

Why people prefer Coke even though Pepsi wins in taste tests.

Coke won the cola wars because great taste takes more than a single sip. ... If Pepsi wins taste-tests, why does Coke still dominate the market?

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