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並前往https://www.researchgate.net/publication/267970916_Shopping_Motives_Big_Five_Factors_and_the_HedonicUtilitarian_Shopping_Value_An_Integration_and_Factorial_Study

(PDF) Shopping Motives, Big Five Factors, and the Hedonic ...

Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study. June 2006; Innovative Marketing 2(2).

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