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並前往https://www.researchgate.net/publication/286814364_The_Megaphone_Effect_in_Social_Media_How_Ordinary_Consumers_Become_Style_Leaders

(PDF) The Megaphone Effect in Social Media: How Ordinary ...

These megaphone-holding consumers have real power, and their consumer-to-consumer relationships depend upon brands. Brands are increasingly coming to depend ...

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