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並前往https://inform.tmforum.org/digital-transformation-and-maturity/2014/05/arpu-is-out-maus-and-daus-are-in/

ARPU is out, MAUs and DAUs are in - TM Forum Inform

ARPU still used by mobile operators, but messaging and social media giants prefer metrics such as monthly active users (MAUs) daily active users (DAUs).

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