1. Determine the period you want to examine for each company you are investigating. In order to make sure you are making an apples-to-apples comparison, you ... 2. Calculate the company's total revenue (also called total sales). All publicly-traded companies must release quarterly or annual financial statements. These ... 3. Find the total market sales. This is the total amount of sales (or revenue) the entire market is acquiring. For instance, if you look at the clothing market ...
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