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並前往https://www.thedrum.com/news/2022/07/18/can-we-quantify-desire-under-the-hood-mc-saatchi-s-brand-desire-engine

Can We Quantify Desire? Under The Hood Of M&C Saatchi's ...

Earlier this year, M&C Saatchi unveiled its tentpole desire play: the 'brand ... and Tim Spencer, chief exec at data specialists Fluency.

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