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1. Companies are created to make money -- it's not the most poetic statement, but it's the one you need to start with. And in order to make a profitable business, you need to be able to sell yourself just as well as your product. Marketers today tend to agree that buyers connect much more strongly to stories than they do to the basic facts of your product. What does this mean to you? There needs to be some story in your logo.
Before you even think about what this logo will look like, take some time asking yourself what the story behind your company is. When we look at Coca-Cola, we don't see ... 2. Now that you have your story, it's time to take your logo draft from story to setting. Open Thesaurus.com and enter a term that best describes your product into the search bar.
For example, if you're in the clothing industry, you might simply type in "clothing." You'd be surprised by how descriptive the synonyms are that appear. You can even click these results to start new searches and dig deeper as you zero in on the words that best capture your brand.
Image via Thesaurus.com
Find five to 10 words that describe not only what you do, but the why from the previous step. Each of these words ... 3. Armed with your why and a few keywords for direction, grab a pencil and paper and start sketching every idea that comes into your head. Allow each new concept to evolve on its own. Don't get frustrated if the first few aren't right -- keep refining, using previous sketches to influence the outcome of new ones. You might focus these sketches on a shape, the name of your brand, or both.
As you're sketching the concepts for your logo, keep these tips in mind:
• Keep the shape simple. If you can sketch the most symbolic components in seven seconds or less, you're in good shape. You should ...
