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並前往https://www.wsj.com/articles/how-google-edged-out-rivals-and-built-the-worlds-dominant-ad-machine-a-visual-guide-11573142071

How Google Edged Out Rivals and Built the World's Dominant ...

Google has the largest such marketplace, the DoubleClick Ad Exchange, or AdX. The publisher gives the exchange information about the reader — ...

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