1. Instagram shortens your caption after three to four lines, so include important details in the beginning. Only about the first sentence will be seen in a user’s feed, so make sure it’s compelling or asks a question—and don’t put your call to action at the end... 2. Each post should have a purpose and intention, so lead each one with its specific goal and let that goal dictate the call to action. What do you want followers to do... 3. “Offer tips and tricks,” says Portnoy, “or any kind of information to help educate or inform to increase the added value of your Instagram post.” Adding value within your Instagram captions will help the user and make the post more likely to be shared and bookmarked...
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