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並前往https://www.reddit.com/r/Anticonsumption/comments/ipoxs7/why_the_hell_does_brand_loyalty_exist_apple/

why the hell does brand loyalty exist? Apple, Disney, Nike, etc

I'm the second type of brand loyal. If I find a product I like, then I will repurchase online. Saves shopping, trying on, driving to the mall, ...

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