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並前往https://www.researchgate.net/figure/Coca-Cola-analysis-through-Kapferers-brand-prism-Source-Brand-Manager-Guide-website_fig2_320264296

Coca Cola analysis through Kapferer's brand prism Source

instance, when using Kapferer's brand identity prism (2008) to analyse Coca Cola's brand identity dimensions (physique, personality, relationship, culture, self ...

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