What is CPC and CPM? CPC stands for Cost Per Click and CPM for Cost Per Thousand Impressions. Is CPC or CPM better? It depends on the campaign goals advertisers have. Some want to focus on driving clicks, generating sales, or getting users to perform specific tasks such as signing up for a newsletter. In such cases, they prefer the CPC model. When advertisers want to increase their brand awareness and get as many as possible to see their ad, they prefer CPM ads. Both CPC and CPM models are available to advertisers on most major advertising platforms.
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