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CPC vs CPM: What's the Difference? CPC stands for cost per click. Also known as pay per click (PPC), the CPC model is a billing model whereby the advertiser only pays when a user clicks on an ad. By comparison, CPM stands for cost per mille or cost per thousand impressions. In simple terms, CPM refers to how much it costs to have an ad displayed to 1,000 users. Sitting at the top of the marketing funnel, the CPM model is a great choice for advertisers looking to build brand awareness. While CPC marketing is often more expensive than CPM, it is often used in lead generation campaigns as it is considered to drive more traffic to the advertiser's website, and is great for building brand engagement. CPC is a popular pricing model that is used by the Google Ads ad network as well as by Facebook. CPA vs CPC: What's the Difference? CPA stands for cost per action or cost per acquisition. With the CPA model, advertisers pay every time a user completes a pre-determined action, be it a click-through, download, or purchase.... 更多資訊 CPC vs CTR: What's the Difference? While CPC is an online advertising metric that determines how much an advertiser pays per user click, CTR (click-through-rate) defines how many users see an ad and click on it. CPC is a popular pricing model, while CTR is one of several key performance indicators that determine whether an ad campaign is effective at driving users to a web page or landing page. A high CTR, for example, is a good indication that an ad campaign resonates with the target audience.
