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What luxury brands didn’t make it to the top 15? We started with a list of the top 100 luxury brands in the world, so most of the brands on our initial list didn't make it to the top 15. The brands that felt just short are Burberry, Swarovski, Lancome, Saint Laurent, Hugo Boss, and Tom Ford, in that order. What is a high-end brand? A high-end brand is a brand that produces high-quality products with premium materials and craftsmanship expertise. The value of a high-end brand's products is, of course, subjective, however.