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並前往https://fardapaper.ir/mohavaha/uploads/2018/11/Fardapaper-Testing-the-cross-brand-and-cross-market-validity-of-a-consumer-based-brand-equity-CBBE-model-for-destination-brands.pdf

Tourism Management

Tests the structure of a consumer-based brand equity (CBBE) model. Tests if the same CBBE model is valid for different destination brands.

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