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並前往https://researchportal.port.ac.uk/portal/files/8238551/EKINCI_2016_cright_JBR_A_cross_validation_of_Consumer_Based_Brand_Equity_models.pdf

A cross validation of Consumer-Based Brand Equity models

Furthermore, Aaker's (1991) CBBE model focuses mainly on the functional aspects of brands and ignores the brand's symbolic consumption that is.

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