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並前往https://www.researchgate.net/publication/354340744_Role_of_Marketing_Mix_4Ps_in_Building_Brand_Equity_Case_Study_of_Shell_Petrol_UK

(PDF) Role of Marketing Mix (4Ps) in Building Brand Equity

PDF | This investigation explores the role of Price, place, promotion, and product (4Ps) in creation of brand equity.

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