你即將離開本站

並前往https://researchportal.port.ac.uk/portal/files/8238551/EKINCI_2016_cright_JBR_A_cross_validation_of_Consumer_Based_Brand_Equity_models.pdf

A cross validation of Consumer-Based Brand Equity models

Using Aaker's (1991) four- dimensional brand equity model, scholars such as Yoo and Donthu (2001) introduce measurement scales for assessing CBBE. However, many ...

確定！ 回上一頁

查詢 「Brand equity model」的人也找了：

  1. Aaker brand equity model
    2.
  2. Brand equity
    3.
  3. Keller's brand equity model
    4.
  4. Brand Equity pyramid
    5.
  5. Brand equity example
    6.
  6. Aaker Model
    7.
  7. Brand resonance model
    8.
  8. brand equity中文
    9.