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並前往https://uh.edu/news-events/stories/2014/June/Brand%20Equity_Encyclopedia%20of%20Marketing%20KACEN.pdf

brand equity Jacqueline J. Kacen

Large amounts of goodwill on balance sheets needed to be accounted for in an acceptable way. (Feldwick, 1996; Murphy, 1990). DEFINITION OF BRAND EQUITY. Brand ...

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