你即將離開本站

並前往https://www.tandfonline.com/doi/abs/10.1080/02650487.2021.1966963

the role of endorser type, message appeal and brand familiarity

由 H Zhu 著作 · 2021 · 被引用 1 次 — ... type (celebrity vs. social media influencer [SMI]), message appeal (soft. ... between SMI and hard-sell appeal in brand attitude and purchase intention.

確定！ 回上一頁

查詢 「Brand appeal」的人也找了：

  1. brand appeal中文
    2.
  2. brand purpose中文
    3.
  3. 品牌理念英文
    4.
  4. 品牌精神英文
    5.
  5. Brand appeal
    6.
  6. brand identity中文
    7.
  7. Product appeal
    8.
  8. Scarcity appeal
    9.