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並前往http://jeb.cerps.org.tw/files/JEB2018-007.pdf

社會連結強度、產品知覺風險與沉浸感對消費者行為意圖之影響 ...

perceived risk has interference effect on tie strength and perceived diagnosticity; ... Bauer（1960）認為消費者的任何行為皆需承擔所產生之風險，定義知覺風險.

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