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並前往https://www.campaignlive.co.uk/article/news-focus-spend-trend-towards-btl-activity-sees-atl-budgets-dwindle/561356

Spend - Trend towards BTL activity sees ATL budgets dwindle

Brands are increasingly investing in below-the-line (BTL) advertising at the expense of above-the-line (ATL) in a quest for measurable results in an ...

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